
It’s December, the end of 2025. We’re all tired and ready to take a break. Hiring stops, it’s a 2026 problem to solve. The new year comes, and the market is flooded with new years expectations. Things get noisy, job ads, recruiters and candidates all moving at once. Some have true intent, but others don’t. This happens every year. And every year, most businesses decide to wait until January to start hiring. But here is my view, December is your competitive advantage.
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As a Business Development Manager at reed.ai, I spend my days talking to hiring teams and candidates. After a long period of job vacancy decline, a clear pattern stands out: the biggest bottleneck isn’t a lack of talent or opportunity; it’s the sheer volume of manual, repetitive work slowing everyone down.
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The Reed Group is a values-led, purpose-driven family owned Philanthropy Company (PhilCo). Established in 1960, our purpose is improving lives through work. Reed.ai is here because it is true to our purpose.
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When we launched Reed.ai in late July, I thought the hardest part was over. In reality, it was just the beginning. The first 90 days after launch have been some of the most intense, humbling, and—at times—frustrating moments of my six-year career at Reed. But I’ve also learned more in these three months than during all the months of design and development combined.
2 mins readReed.ai's Beta is just 12 weeks old and as such, I’ve been reflecting on what we’ve learned so far. This phase has been fast, energising, and deeply collaborative. Five themes have stood out that are shaping how we build from here.
2 mins readWhen I first moved to London, I was full of optimism. I’d wrapped up life in Australia, packed my bags, and landed here ready for a new chapter. I knew finding work might take a while — friends had warned me that it could be months, even six or more, before landing something. I was mentally prepared for that.What I wasn’t prepared for was the silence.
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